People have filled school canteens with carrot sticks and built healthy-eating messages into pyramids.** But we’ve still got a long way to go.
If we’re going to make vegetables appeal to a new generation of Australians, we’ll have to take a fresh approach. One that puts kids in charge and helps them make better choices for themselves… and hopefully, help themselves to a serve of sprouts.
(For now they've got bigger concerns like: who's playing Four Square at lunch)
But they are curious about the world. And they want to have some fun while they're trying to understand their place in it.
A teacher herself, Alice knew how important it was to create something that could enliven classrooms whilst being easy to action.
(without expensive new books or equipment)
Kids want to run harder, think faster and achieve more.
Curriculum-aligned episodes, lesson plans and activities, created with kids, for kids (and their teachers and parents) that transports them from classrooms onto tall ships, deep down inside worm farms, and back out through interstellar wormholes.
Featuring an anarchic mix of live action, animation and an illustrious guest list, it’s a show that kids will want to watch in class and re-watch at home. Combining the history of cuisine and agriculture with lessons about art, maths, psychology and science, the classes are designed to be integrated into existing lessons for Yr 3-6.
The emphasis is always on exploration, cooperation, tactile experience and taste. After all, every culture shares the simple ritual of sitting down to eat.
It’s the perfect launching pad for a richer understanding of the world.
Phenomenom has been designed to talk with its audience, rather than at them, and put kids in control of their own future.
And it might just help the next generation rethink veggies for good.
*ABS Health Survey 2014-2015 http://www.abs.gov.au/ausstats/abs@.nsf/mf/4364.0.55.001?OpenDocument
2** Research shows that talking about the health benefits of vegetables actually has a negative effect on how much kids expect to like them.